How Bruno Mars Finessed his way to Music Industry Success

No Comments
How Bruno Mars Finessed his way to Music Industry Success

Bruno Mars 24K Magic Tour 2017 by Slgckgc

Peter Gene Hernandez is perhaps not a name that you would recognise instantly. Bruno Mars, on the other hand, is known worldwide as an iconic singer-songwriter and music producer. Where did this stage name originate from?

Peter’s father nicknamed his son Bruno at an early age, after a resemblance to the wrestler Bruno Sammartino. The ‘Mars’ section of his name came years later and would go on to signpost the breakout success of one of the most talented and prolific artists of the twenty first century.

Let’s take a more detailed look into the man behind the name, and what we can learn from his success story…

Nature vs. Nurture

Bruno Mars hails from the Waikiki area of Honolulu, Hawaii. His success was not simply a case of acting on the founding edict of his own title ‘Lazy Song’ and doing ‘nothing at all’, but very much the opposite. He comes from a musical family where his natural talent found a nurturing environment and gave him a strong basis to build on.

Nature vs. nurture is a very big debate in industry, science and all walks of life. With Bruno Mars, we can see a great example of these two factors working hand in hand. He has a natural talent, but also a group of supportive people to help that talent to be realised. This can be interpreted by aspiring artists in a number of ways.

First of all, it is important to point out that this should not be seen as a restriction.

If you aren’t naturally the most talented musician out there, you can develop and build your talent into the best version of yourself to achieve amazing levels of success.

For a prime example of this check out our article on Ed Sheeran, a self-proclaimed try-hard who became a virtuoso in a supportive environment because of his superb work-ethic.

Now that being said, if you are someone who, like Mars, has nature and nurture on your side, you have to see this as a sign, a motivation to see how good you can get and how far you can go.

It’s like pulling on a cable to see where it leads: this should be maddening to your sense of musical curiosity – it’s in your blood! Whether you’re naturally talented or not though, it’s important to remember that work ethic is a constant factor in play here, and it is something we can all work on and bolster in our own way.

Setbacks and Billionaires

As so many artists and humans in general come to realise, recovering from setbacks is a defining trait of the hard-workers and the over-achievers. And Bruno Mars is not exempt from this rule.

Mars was always set on music as a career. From a young age, he performed a range of different musical acts from Elvis Presley to Michael Jackson impersonations.

Later in life he moved to Los Angeles to further his music career and find that coveted and oh-so life defining ‘break’. He then went on to sign a deal with the same management group as pop-sensation in 2004 – but that flopped and eventually came to nothing.

It wasn’t until six years later that another opportunity came up, which meant that Bruno had spent a long period living on the breadline, getting by occasionally blagging his way into a DJing job.

Maybe it was at this point in his life that first conceptualised the line ‘I wanna be a billionaire so frickin’ bad’ that would later contribute to his breakaway rise to fame…

Teamwork: ‘this is a smeeze’

How Bruno Mars Finessed his way to Music Industry Success

Bruno Mars Concert Houston by Brothers Le

The way that Mars overcame his biggest obstacles is very interesting. Essentially, he went where the money took him. He was so busy putting everything into his solo career that he picked up all of the production and song writing skills required to be a producer.

He became operative in the right circles in LA and managed to define his own sound and songwriting skills to such a degree that he started attracting attention. He fondly recalls how he and fellow producer/songwriter, Philip Lawrence, were approached for the purchase of one of their songs.

Bruno was defensive; he claimed there was no way that he would sell – it was his art after all. This all changed when the offer came in at $20,000 – he practically bit their arm off! It was from there that he realised that he could make quite a living from producing.

He went on to work on tracks with Flo-Rida, CeeLo Green and Timbaland. Mars was able to grow his network from within. He worked to the advantage of his skill set and wasn’t afraid to put his solo career on hold to develop contact networks and raise funds.

He formed a group with Lawrence and Ari Levine (another producer/songwriter) called The Smeezingtons, whose peculiar name developed from a joke that was repeated.

It all started with a semi-ironic assertion that every song would go on to ‘be a smash’. Like many jokes and mantras of this kind the repetition slowly warped ‘smash’ into ‘this will be a smeeze.’ The whole thing got so out of hand that this group of 3 highly established musicians eventually became known as The Smeezingtons.

This is a prime example of how networking and teamwork can really pay off in the music industry (as well as hinting at just how fun this process can be!).

Having achieved five UK Number 1 singles and eleven UK Top 10 singles as well as two UK number 1 albums and three top 10 albums, Mars has clearly achieved an exceptional amount. But it is his combination of natural talent and sound decision making within the music industry that really sets him apart.

Aspiring musicians could really take a lot from Bruno’s journey – whether it be the ambitious, yet sometimes naively-made, move to LA to find a break or the following calculated decision to make headway as a producer before focusing on his own career.

If you are willing to put your all into something you will always be rewarded by even greater things being sent right back at you!


Written by Kia Hunt

Subscribe to our newsletter below and get the latest music marketing tips and advice sent to your email.

Fields marked with an * are required

About us and this blog

Banq Media is a music marketing agency dedicated to helping musicians and bands improve their brand image, promote their music, grow a fan base and make money.

Subscribe to our newsletter and get latest music marketing tips and advice sent to your email.

Fields marked with an * are required

Have a Question?

Do you have any questions to ask about this post or anything related to music marketing and promotion? Feel free to send us your question.

More from our blog

See all posts
No Comments

Leave a Comment